Meta, formerly known as Facebook, has launched Instagram Broadcast Channels globally, offering creators new features to interact with their followers and build communities on the platform. This feature allows creators to directly engage with their followers, and even collaborate with them, making it easier to scale their channels. Broadcast Channels serve as public messaging tools to share various updates, including text, videos, and photos. Let’s take a closer look at these exciting features:
New Features of Instagram Broadcast Channels
1. Enhanced Collaborations
The new feature enables collaborators to empower creators by allowing them to invite other creators or fans to participate in their broadcast channel. This feature has been rolled out globally.
2. Question Prompts
Meta is testing a feature that allows creators to use question prompts to gather feedback and responses from followers.
3. Channels Tab in Inbox
The feature also has a dedicated channels tab in the inbox, making it easier for people to access their joined channels and discover new ones. However, this feature is not yet available in India.
4. Moderator for Instagram Broadcast Channels
To help creators manage and promote their broadcast channels, Meta is exploring new controls such as setting an expiration date and time on their channel, adding a moderator to manage members, and sharing a link or preview to stories to encourage followers to join.
Several popular Broadcast Channels in India are already using these features, including MC Stan, Faisal Shaikh, ICC, IPL team Mumbai Indians, Gaming creator Payal Gaming, Singer Armaan Malik, LGBTQIA+ community Yes, We Exist, and many more. You can join any of these Broadcast Channels by using a creator’s Story sticker, the link pinned to their Instagram profile, or as an existing follower. Once you join the channel, you can react to content and vote in polls. However, it is important to note that you cannot send messages.
In conclusion, Instagram Broadcast Channels are an exciting new feature that offers creators a unique way to interact with their followers and build communities on the platform. With enhanced collaborations, question prompts, and a dedicated channels tab, creators can now directly engage with their followers at scale. The Moderator feature also allows creators to manage and promote their channels more efficiently. Overall, Instagram Broadcast Channels have the potential to revolutionize the way creators interact with their followers and build their communities on the platform.
